The evolution of the Internet towards authenticity; SEO vs content marketing


The word on the streets of “industry” is that genuine people and authentic handwriting are finally in fashion. According to Age of Advertising Magazine, companies (as well as recruiters) have learned from their past experiences in digital marketing and quickly realize that Google’s enduring key to getting noticed and liked online is original, creative and authentic writing.

In other words –

BS and “cheesy” selling tactics are available to the online world.

(this is still to be debated in the real world)

First of all, I must recognize and thank Google for this development. The online god’s unyielding desire to win the search engine ‘s “game” over those who attempt to prove their ability to outsmart Google’s search algorithms has been admirable. If we break down this online underworld battle and examine the path that has been taken to get us to where we are today, we can see that with each unethical push of black-hat SEO (AND white-hat) “experts”, came the push from Google. This brilliant battle of mind took us out of the old used car salesman’s tactic of filling a website with spattering intellectually worthless words, to the recognition that quality ultimately trumps quantity.

Currently, the demand is for companies to find copywriters who are smart, tech-savvy, and creative communicators of their products and services. [I will admit, not an easy task] The original humor is also a big plus. These days online, if you want to go “cheap” and use words or articles “stocks” or third world writers who have English as their mother tongue, your website and your social media posts. are going to be disabled, not just those from Google. search algorithm, but also those who search the Internet for the best solution to their desire or need.

Second, I would like to warmly thank all the spammers, phishers, catfish and hackers. It has been a brutal and sacrificial learning curve for most users of the online world in recent years. Some are still fooled, but overall I think most people have realized how incredibly easy it is to be “led” online – by email, fake websites, viruses and all. the rest. However, with this education came a real desire for people to seek out what is authentic and to have a strong aversion to what smells like BS.

As much as we would all like to believe that we are chic and sophisticated connoisseurs of the finer things in life, most of us are drawn to what makes us feel most grounded and at ease. The way we feel with our trusted friends and family. As the online world takes on mega-world proportions, we, as consumers and social researchers, organize our personal online experience in smaller “trusted” neighborhoods where we feel accepted, comfortable and safe. . This means that brands that seek our patronage are forced to be authentic about how they represent themselves in order to fit into the neighborhoods of their consumers. Gone are the days when businesses could manipulate consumers into buying what they wanted. It’s back to the days when consumers were looking for the trusted neighborhood brand to buy from; brands that they and their friends see as part of their identity. Gone are the days when a corporate or Hollywood-imposed “Petri dish” facade is forced down the throat of consumers to be considered socially acceptable.

Third, I should thank the World Wide Web for the information overload imposed on all existence AND the rapidly changing world of technology. The creation of this current culture of immediate information and responses, and extremely intriguing technological creations that occur on a daily basis, has made the company bored quickly and easily. This means that brand communications should be original, intelligent and intriguing while being easy to understand or understand. Doing everything in 140 characters is genius.

In conclusion, as a longtime original thinker and seeker of authenticity, I feel tremendous relief to know that my writing skills can be appreciated without being “cleaned up by the company” … and that if and when I do. uses BS’s low-brow concept… which readers, businesses and consumers… will accept and maybe even embrace my love of the “real”.

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