White Hat SEO Techniques To Improve Your Website Ranking In 2020
Google’s search algorithm, PageRank, is constantly undergoing updates that affect how indexed websites are penalized or rewarded for their search engine optimization (SEO) performance. As an SEO expert, avoiding penalties and reaping rewards from PageRank should be a priority.
A successful SEO strategy is one that incorporates “white hat” tactics (strategies that follow Google’s rules) and avoids “black hat” techniques (techniques that break the rules that Google penalizes). Google expects website owners to play by the rules and act in good faith when trying to improve their SEO. For those who try to bend the rules, penalties are imposed and their SEO results take a hit.
As CEO of IronMonk Solutions and Little Dragon Media, I have had great success ranking my websites as well as my clients’ websites in a variety of industries and niches. Below, I’ve listed my best white hat SEO techniques so you can stay in the right Google books while improving your rankings.
Take a mobile-centric approach
In 2020, more users are viewing web pages from mobile devices than from desktops. In fact, it was. since 2016. Google has since adopted a mobile-first indexing system. For this reason, it is crucial that SEO takes a mobile-centric approach.
If the content on your page isn’t easily accessible on mobile devices, or if images or other elements aren’t loading properly from a smartphone or tablet, you can say goodbye to your chances of landing on the first page of search engine results (SERP).
Choose smart keywords
You cannot build an SEO strategy around search terms with high keyword difficulty (KD) and high search volume. The competition for these highly searched keywords is just too intense. For best results, go for mid-range keywords that exhibit average KD scores in the 50-70 range on a 100 point scale.
If you are new to keyword research, your first step is to select a keyword research tool that can analyze your competition’s SEO data and generate a draft keyword list. From this list, it’s up to you to find a subset of 20-50 “smart” keywords (eg, KD and midrange volume) with which to create content. Any of the leading keyword research software tools will do the job.
White Hat Link Creation
Although Google’s PageRank algorithm dramatically changes the factors that contribute to a website’s SEO success, one constant still remains: the importance of link building. The more websites that link to your website via hyperlinks, the more authority your website will have (or “link juice,” as it is affectionately known). The more authority your domain carries, the better it will function thanks to PageRank.
However, Google is improving in eliminating Black Hat link building. If Google detects that any of your backlinks were not earned organically, then you are likely to receive a penalty from Google. In the most recent PageRank update, Google considers any backlink purchased to be a black hat technique. Savvy traders should avoid them at all costs.
To keep your backlinking strategy clean, be sure to build your backlink network with high quality referrals generated by the strength of your content. If you pay to write guest posts or to spam links from commercial third parties, it will sooner or later come to haunt your SEO performance.
Optimize rich snippets
The most recent third-party reports indicate that only 0.3% of websites use Schema, Google’s rich snippets improvement tool. This, despite more than a third of all of Google’s top performing search results including rich snippets. In short, Rich Snippets are add-on data pulled out of a page’s HTML code and often lead to higher organic click-through rates (CTRs).
One of Google’s top webmasters has since confirmed that structured data (from which rich snippets are derived) are in fact not ranking signals. However, adding rich snippets with Google’s Schema tool can help you improve your organic CTR by Up to 30%, which plays an important role in the performance of your overall SEO strategy.
Optimize according to user intention
Your keyword research formula shouldn’t just consist of KD metrics and total search volume. For your SEO strategy to stand out in 2020, your keywords need to match the user’s intent. For example, if you run an e-commerce website selling camping gear, don’t waste your time crafting a content strategy around irrelevant keywords that don’t resolve questions that campers or survivors might be. to pose.
A good method of finding keywords that match the intent is to type “camping gear”, for example, into the Google search box. Before pressing Enter, the Google Suggest tool will provide a list of suggested search queries that other users type frequently. This should provide you with a harvest of long tail keywords that match the search intent of your target demographic.
Adapt to today’s strategies
Gone are the days when you could create mediocre content and get your website ranked through sponsored guest posts, spam advertising, and paid backlinks. In 2020, for your page to rank on the first or second SERP, you need a white hat SEO strategy.
Ultimately, a white hat strategy is more about what you do not do rather than what you should be doing. So don’t pay for backlinks or sponsored guest posts. Instead, create strong, value-added content that’s optimized for mobile devices. Over time, you’ll build an organic network of strong, high-authority backlinks, provided you choose smart, intent-driven keywords.