Link building is one of the most essential skills required in SEO. It should be done meticulously; it builds trust between the website, other websites and the search engines. Link building is an approach that helps you generate traffic and expands your online presence.
Not everyone is perfect, an error occurs, negatively impacting your website. This results in reduced devaluation of traffic and your website may even be penalized by Google and the search engines. Here are the ways to avoid the mistakes you make when building links.
Don’t buy or sell links
Problem
In the past, many websites practiced selling or buying links. This kind of practice has allowed them to rank higher. The weather has changed; nowadays these types of websites are penalized for such practices. Buying links is one of the mistakes to avoid; Page ranking is closed because websites have started to focus on metric rather than quality content that drives organic traffic. This practice has become obsolete now, but several websites still practice it and try to sell links to websites.
Solution
Buying links cancels out all the traffic you undertake to increase your website traffic, which is called a black hat strategy. I will suggest that you avoid buying and selling links in whatever SEO strategy you choose.
Link spam
Problem
Link spam usually occurs on blog posts, guest posts where users post links as comments related to poor websites, this will allow you to recognize spam links and avoid them. Another problem that arises is anchor text; users post their spam links in the comments box to promote their content.
Solution
You can use the DISQUS tool which protects your website from link spam, thus making your website free from black hat SEO. You can view, edit and delete spam links yourself.
Connecting with webmasters
Problem
Linking is not only about promoting and connecting your content with other websites, but also a way of forming a partnership with other websites, supporting each other and responding to their posts.
Solution
This type of bonding forms a partnership with other webmasters, which results in more promotion. This healthy relationship allows you to build backlinks, drive traffic, and reach juicy links.
Get backlinks only from high PR websites
Problem
Users always prefer to have links on high PR websites. It is good to have links from high PR websites, but not having a low PR website backlink is the mistake that users make.
Solution
Google never prevents you from putting your links on low PR websites; it suggests that you have links on high and low PR websites. Use Ahref’s SEO tools and resources that will help you maintain a balance and keep variation in building links on low and high PR websites that will give you better results and a genuine appearance.
Avoid private blogging networks
Problem
So far there has been a dispute over PBN. Some say it is a black hat or a gray hat practice. Don’t use PBN to bond. Google will penalize your website and you will be in trouble because many problems will arise. This is an easy way but at the same time will increase the risk of being penalized. You will lose the traffic you generated from the link you created using PBN. PBN is another example of a black hat strategy, resulting in penalization by Google.
Solution
Always focus on growing your traffic organically; I know it takes a lot of time and effort to invest. I will suggest you to use the Ahref tool to know the benefits and uses of Ahref when building links.
Accumulating backlinks from lousy reputation websites
Problem
Users create backlinks to such sites which search engines don’t like. For example, betting sites or duplicate content sites are one of them, avoid them.
Solution
You need to know the trick on which website you should build a backlink on. Using Ahref’s tool will let you know which website is of high authority and not engage in link spamming or black hat strategies.
Get a link from relevant sites and blogs
Problem
Users are not specific and clear about getting links from same role website. They don’t focus on the nature of their blog. They neglect to get a backlink to the blog of the same nature.
Solution
Make your website look logical and resourceful. There is always a risk in building a quality link from other freelance websites, try harder to find relevant sites to get links.
Focus only on high DA websites
Problem
In SEO, quality is important, but getting links from high DA websites is much more difficult to begin with. Acquiring a high DA link takes time which can generate 10 smaller links for the website. Users make a mistake by targeting only sites with a high authority score.
Solution
It’s good to research high authority domain websites for link building, but don’t overlook those at the lower end of the scale. You need to align yourself with relevant websites in your industry. While you are looking for guest blogs, you should prioritize focusing on blogs that match your niche. Use Ahref’s tool if you are confused and don’t know where to start. Using the ahref tool will allow you to analyze your competitor’s backlink profile. You must assign a value to the link, then only Google will consider the linking site relevant to your website. Agencies have developed a relationship that can help you reach connections that are beyond your reach.
Sensitization
Problem
Awareness implies in your process that you commit to making it effective. Content plays a vital role in developing link building, sometimes the approach is as important as your content. The first impression is the last, so sending a template-based mass email is the most excruciating link building mistake. To be successful with your link building campaign, you write a single end and send it to everyone you loop to reach website owners. Website owners won’t take it seriously because your chosen method of getting in touch with all website owners is elusive. As a result, you will not be able to close the deal.
Solution
So act smart, customize differently for each webmaster on your list. Tailor all emails to different receipts that include content that you found captivating and some specific things about their webpage.
Conclusion
Mistakes happen, but learning from mistakes is an art. Be in touch who learns from their mistakes. These are the points where SEO users make a mistake while building backlinks. Building backlinks is part of SEO, but your efforts and strategy determine the success rate. Audit every potential link partner, because every link opportunity is not a good opportunity. SEO is at your fingertips. Do not miss things, work hard and avoid all the mistakes described above. Link building is also marketing by providing value.
I had already discussed above that content is imperative, which makes your awareness more meaningful. You will get your reward if you have the patience and a strategy to work on. Building backlinks is no easy task, but building a valuable backlink is essential. Good luck.
Shivani Sharma, Head of Digital Marketing, Intiqo