Nestlé concludes its media pitch in Malaysia and Singapore

Nestlé has appointed Open Minds of GroupM Malaysia and Thrive of IPG Mediabrands Singapore to manage media strategy, planning and purchasing. It is understood that the incumbent Zenith has not argued for the account and the transfer has already started. IPG Mediabrands confirmed the appointment but declined to comment further. INTERACTIVE-MARKETING has contacted Nestlé, GroupM and Publicis Media for comment.

The Media Review was first launched in July this year and involved a re-examination of how to manage media strategy, planning and purchasing in light of the rapidly evolving digital platforms and the changing marketplace. media landscape and agencies. Nestlé previously said the review would help ensure the brand remains strongly positioned and highly relevant in today’s competitive and competitive business environment.

This latest appointment sees the return of the Nestlé account at GroupM in Malaysia. Mindshare previously managed tasks for Malaysia and Singapore before the previous review called in June 2018. Meanwhile, in Indonesia, Nestlé extended its existing partnership with dentsu Indonesia by appointing the agency to manage the full funnel media, including e-commerce, social, programmatic, SEO, and performance for all of its brands. Prior to that, iProspect Indonesia managed part of Nestlé’s search performance locally. The brand is also currently working with OMD Hong Kong for media assignments. The partnership includes 38 brands in a range of categories including F&B, Nutrition and Healthcare.

Organic growth for the nine months of 2021 was 7.6%, with real internal growth of 6.0% and prices of 1.6%. According to Nestlé in a financial statement, the growth has been supported by continued momentum in retail sales, the steady resumption of OOH channels, rising prices and market share gains.

Growth was widespread across most geographies and categories. Organic growth reached 7.1% in developed markets, mainly based on real internal growth with positive prices. Emerging markets organic growth was 8.3%, with strong real internal growth and positive pricing. Southeast Asia experienced slightly negative growth in a difficult economic environment with restrictions on movement. The Philippines saw lower sales, also impacted by a high base of comparison in 2020. Indochina saw low single-digit growth, with lower take-out and out-of-home channel sales, according to the company. . Sales in Malaysia grew at a high single-digit rate.

By product category, the main growth drivers were kitchen, coffee and Nestlé Professional. Confectionery and ice cream sales grew at a high single-digit rate, with good sales momentum in Malaysia. Dairy products experienced mid single-digit growth, driven by strong demand for fortified milks. Baby Nutrition saw lower sales, with positive growth outside of China in the third quarter.

Photo courtesy: 123RF

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