MERGE Acquires Perkuto to Orchestrate Pace of Marketing Operations Platforms
CHICAGO–(COMMERCIAL THREAD) – MERGE, a premium storytelling technology company that promotes health, wealth and happiness, today announced the acquisition of marketing operations company, Perkuto. This addition extends the capabilities of MERGE’s marketing operations platform deeper into the sales funnel by providing customers with Marketo and Workato managed services.
Perkuto is a leading marketing operations agency that helps high-growth businesses and organizations such as Facebook, Adobe, Sony Biotechnology, and Siemens expand their marketing capabilities, resolve integration issues with Workato, and implement implements Marketo best practices, so organizations can accelerate the value of marketing. operations. Perkuto uses deep expertise, a methodical process and a genuine love for what they do to ensure projects are completed correctly, on time and on budget. Perkuto is an Adobe Platinum Partner with Marketo Engage Specialization and a Workato Gold Partner.
“Making marketing technology platforms work together is a challenge for senior marketing and digital executives,” said Patrick Venetucci, CEO of MERGE. “Combining Perkuto’s Marketo expertise with that of MERGE’s content management system elevates our ability to merge storytelling and technology in a way that translates traffic into transactions for customers. ”
“We found in MERGE a real alignment with our Better Workplace culture and a shared vision for our customers, namely the automation movement,” said Alexandre Pelletier, CEO and co-founder of Perkuto. “Together, we are in a unique position to offer fast growing businesses and organizations the ability to leverage marketing operations platforms such as Marketo and Workato to tell great stories to the world.”
Youcef Bouayad, COO and Co-Founder of Perkuto, added: “MERGE opens up access to more talent as we continue to improve our product and service offerings for the Enterprise segment. The team will remain focused on Marketo and Workato services, and with MERGE by our side, we can now add fully integrated marketing solutions, including more campaign capabilities ranging from creative content to digital media, to business design. customer experience and performance marketing capabilities such as SEO. , analysis and data science. It’s really exciting!
MERGE creates a modern and integrated model that effectively combines creative, experienced and technological solutions. In 2020, MERGE partnered with Sandbox to form one of North America’s largest independent agencies, making it into the Top 100 of the 2021 Advertising Age Agencies Annual Report. Last year, Saurab Bhargava joined MERGE as the first digital director to focus on digital transformation, and Nick Jones joined as client director to focus on commerce. In August 2021, MERGE partnered with Blue Moon Digital to enhance MERGE’s performance marketing capability and create the opportunity to expand offerings deeper into the sales funnel.
Based in Montreal, Canada, the addition of Perkuto increases the MERGE talent base to over 55 people and provides additional opportunities for employees of both organizations to grow and prosper. All members of the MERGE and Perkuto leadership teams will retain their current roles and work together to effectively integrate the combined companies under the MERGE brand.
MergerTech acted as Perkuto’s exclusive investment banking advisor in this transaction. Terms of the transaction were not disclosed.
MERGE promotes global health, wealth and happiness by merging storytelling with technology and provides marketing and technology clients with full service capabilities, including strategy, creative communications, business engineering, experience, performance marketing, media and digital platform development. MERGE has enduring customer partnerships with American Express, T-Mobile, LG, Kate Spade NY, Coach, The North Face, Marco’s Pizza, BlueCross BlueShield, Abbott, Supernus, Seqirus, GE Healthcare, Advocate Aurora Health, Brigham Health, Indiana University Health, Fidelity and Eaton Vance. With over 625 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, New York and Los Angeles, MERGE employs a talent-to-task process that empowers clients to think higher and feel deeper. about their customers. For more information, visit mergeworld.com.
Perkuto helps high-growth organizations and businesses expand their marketing capacity, integrate anything with Workato, and implement Marketo best practices, so organizations can do more, faster. With over 55 Montreal-based employees and field offices in North America and Europe, Perkuto’s belief in creating a better workplace empowers employees to create innovative solutions with our clients, inspires confidence in the process and guarantees a very pleasant experience for everyone. Perkuto is an Adobe Platinum Partner with Marketo Engage Specialization and a Workato Gold Partner. For more information, visit perkuto.com.