How to recruit staff for your business

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Endowment is a dark and mysterious art. Anyone can recruit, but nurturing, inspiring, and managing your team to get the most out of them is a rare skill set. Bringing people into your business is all about strong, compassionate leadership. It’s also about friendly and smart people management, and knowing how to build and keep a happy and productive team.

There comes a time when every business has to decide whether or not to grow. In this feature, we explore exactly the best ways to recruit, manage, and retain a team of quality professionals.

You buy goods online, you work online, you get your news online, so why not put new employees online too? We take a look at some of the key places to advertise on the internet and offer some basic web recruiting tips – and the good news is that many places to advertise are free.

The traditional way to attract new talent to your business has been the local press; However, while this may still provide good candidates, it won’t get you the best. It might not even put you in front of all the ideal candidates in your area. Ask yourself if you’ve ever read the local press. If you don’t, how do you go about attracting the right staff with a local ad?

By using the internet, you expand your reach to be able to recruit candidates from all over the country and even the rest of the world, and that doesn’t have to be complicated or expensive either.

One of the most effective places to recruit is your own website. Your customers are a great breeding ground for recruiting – they already know your business and love your products, and the only cost involved is the time it takes to add a jobs section to your site.

You can publish your post for as long as you want and go to great lengths to make it really appealing, which you won’t get the chance to do with other job boards. If your business also has its own Facebook page or LinkedIn group, you should post the job there as well, as many of your potential candidates may only see your Facebook and LinkedIn pages and never visit your main website.

List of job notices on LinkedIn

(Image credit: LinkedIn)

LinkedIn is one of the largest online business networks and is a great place to find new staff for your business. There are several ways to recruit on LinkedIn. First, you can browse the jobs portion of the website and post an offer online. Alternatively, you can use your own networks to broaden your reach and find potential candidates using other people’s contacts, then approach your potential employees directly.

Your network is the best place to start promoting your jobs – this is where you’ll find your strongest references. Your connections may be interested in the job themselves, or they may know good candidates. Use LinkedIn status updates to let your network know about open positions and add a link to the post itself.

In addition to your own pages, LinkedIn interest groups are a good place to advertise. Look at occupational groups that cater to your industry, as well as groups that cater to the particular industry that interests you. For example, if you are looking for a salesperson for your publishing business, look at both sales groups and all groups related to publishing.

Be careful not to jump into any relevant groups to post a job posting. This will be considered spam and will do nothing for your business reputation, and it might even be enough to get you banned from certain groups. So make sure the group is appropriate and that you follow the recruiting guidelines on that group – most are happy to allow vacancies, but others only want jobs in certain parts of the group or on specific job sites. If in doubt, contact the group owner.

A man in a business suit holding the Twitter logo

(Image credit: Shutterstock / Tero Vesalainen)

Twitter is a quick way to get your message out to all of your followers and the rest of the world. Unfortunately, most jobs can’t be described in the 280 characters available on Twitter, so try to get as much detail as possible and add a short link via something like Is.gd, Owly, or Bitly to the full description of the job. job. on your website.

To broaden the reach of your job tweet, use appropriate hashtags. For example, the tweet “Wanted Office Time for Businesses in Leeds Area £ 18,000 http://is.gd/TRBC1” will be more effective on Twitter if you add a few hashtags and change the wording slightly. “#recruiting office temp for business in #Oakland area $ 50k http://is.gd/TRBC1” has a much broader scope, so it’s worth experimenting with what you write. This latter tweet will be seen by people following either of the words “recruiting” or “Oakland”, and will serve your ad to a much larger audience.

Typical hashtags for job postings include #jobs, #recruiting, #jobposting, but to narrow it down, use more specific hashtags, such as or #prjobs or #salesjobs. These are only really effective if your target audience is actually looking for them, but you can be sure people are. Don’t make the tweet too long as ideally you’ll want people to retweet it to their friends, so try not to be more than 120 characters long in the entire ad, and don’t over-tag a single tweet. Twitter recommends using no more than two hashtags per tweet.

Use a job site

Indeed logo with recruitment message

(Image credit: Indeed)

Sites like Indeed or Total Jobs replace the traditional role of an employment agency, or a national or local newspaper. You can post jobs just like you would in a newspaper, or you can match your job requirements to resumes posted by people already looking for a job. They also offer a whole host of free tools that can help you decide what salary to offer for the job. Total Jobs, for example, has an employment barometer service that allows you to see the popularity of a particular job sector in a particular location.

In addition to the large national job boards, there are also many sites aimed at specific niches that are worth looking into – for example, you can use Dice for technical roles. Wherever you look, the job market is currently in a tough spot; be prepared to browse through a plethora of applications, many of which will come from applicants who don’t match your business. It’s up to you to find the right person for the right job. Adapt your interview process to your style and your ambition!

Use newsletters

Whether you are producing an email newsletter or sending regular emails to your customers, you have the perfect outlet for people who are particularly interested in your brand or product. And they might just be the kind of people you would love to work with. The next time you produce a newsletter, add a link to the job.

A potential candidate may read your newsletters but may not have enough time to visit your website regularly. Make sure to use the language and style that your business traditionally employs, but remember that you are in a non-formal environment; you could afford to make your job posting exciting and fun, more than you could in a standard job posting.


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