Hotglue Raises $ 1.5 Million to Help Developers Connect to Commercial Apps – TechCrunch


Hotglue, a startup that wants to make it easier for developers to connect to business apps like Salesforce, today announced a $ 1.5 million launch led by Uncommon Capital and a group of angel investors. The company is the brainchild of two 20-year-old founders, CEO Hassan Syyid and CRO David Molot, who left the University of Maryland last year to create their startup.

Syyid explained that the idea that prompted them to change their life plans is a product for developers that makes it easy to build integrations with business apps like Salesforce, QuickBooks, and HubSpot. Today the pair have built 250 such connectors based on the open source Meltano project.

“If you’re a developer and want to build a product that works for businesses, you usually need to access this data wherever it resides. And so, whether it’s a Salesforce account or a QuickBooks account, accessing data can present many challenges. So we make it easier by giving you an integrable way to solve this problem, ”he said.

While using connectors to access data on corporate systems isn’t necessarily a new idea, Syyid says their focus on developers is different. “I think traditionally if you think of products in data [integration market], you think of FiveTran or Stitch because they can help you consolidate your company’s internal data into a data warehouse. The difference here is that our users are actually engineering teams, ”he said.

Syyid came up with the idea for the business during an internship at an accounting startup where he saw the company’s clients struggling to access Quickbooks data and dealing with issues such as over counting. calls allowed for the API. So he built a connector to handle all of this.

At this point he connected with his friend Molot and the two decided to drop out of school to pursue their idea full time. While their parents were worried about their decision, they initially accepted the idea of ​​taking a semester off to work on building the business. They each moved home and went to work. Getting into the Y Combinator Summer 21 cohort helped convince their parents that they were up to something.

“We took a technical sabbatical first, then we got into Y Combinator, then our parents were like ‘okay, maybe this is legitimate’, and that kind of gave them the vote. confidence to allow us to continue this, ”Molot said. .

At YC, they learned how to build a business and listen to customers and create connectors that solved the issues their target developer audience faced as they attempted to create these integrations on their own. It also prepared them to create a business and income engine to start selling the product, knowledge that they continued to build on.

“We’ve spent a lot of time reading and building our knowledge base internally and making sure we’re always up to date using knowledge tools that have helped us understand these metrics and business ideas,” Molot said. .

They also started writing content very early on, posting about the nature of data integration on Medium, and this content marketing approach helped them build awareness and refine the issue as they went along. ‘they were building their products.

Today they have around 15 clients with a similar number in the pipeline. They generate revenue and increase the active user base by 50% month over month. With the initial investment, they hope to hire a few engineers and continue to build the business.

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