Dublin, March 24, 2022 (GLOBE NEWSWIRE) — The “Global Search Engine Optimization Services Market Opportunities and Strategies to 2030, by Entity Type, Client Enterprise Size, End User” report has been added to from ResearchAndMarkets.com offer.
This report describes and assesses the global search engine optimization services market. It covers three five-year periods: 2015-2020, known as the historical period, and the forecast periods 2020-2025 and 2025-2030. The report assesses the market in each region as well as for the major economies in each region.
The global search engine optimization services market reached a value of nearly $46,656.2 million in 2020, having grown at a compound annual growth rate (CAGR) of 16.7% since 2015. The market is expected to grow from $46,656.2 million in 2020 to $103,236.2 million in 2025 at a rate of 17.2%. The market is then expected to grow at a CAGR of 16.1% from 2025 and reach $217,846.0 million in 2030.
The growth over the historical period of search engine optimization services market has been driven by growth in digital media consumption, increasing penetration of smartphones and internet services, digital empowerment older generations and favorable government initiatives. The market was constrained by user protection law, low levels of education in emerging economies and the introduction of digital tax.
Looking ahead, rising digital advertising revenue, emergence of affordable internet in developing countries, growing digital native population and increasing social media usage. Factors that may hamper market growth in the future include continued requirement for unique content by SEO providers and increase in in-house team and online SEO tools.
The Search Engine Optimization Services market is segmented by Entity Type into Agencies and Freelancers. The agency market was the largest segment of the search engine optimization services market segmented by entity entity type, accounting for 81.1% of the total in 2020. Going forward, the freelancer segment is expected to to be the fastest growing segment in the Search Engine Optimization Services Market segmented by Entity Entity Type, at a CAGR of 17.4% over the period 2020-2025.
The search engine optimization services market is also segmented by client company size into small and medium-sized enterprises (SMEs) and large enterprises. The small and medium-sized enterprise (SME) market was the largest segment of the search engine optimization services market segmented by client enterprise size, accounting for 71.6% of the total in 2020. Going forward, the Small and Medium Enterprise (SME) segment is expected to be the fastest growing segment in the search engine optimization services market segmented by client enterprise size, growing at a CAGR of 17.23% during of the period 2020-2025.
The search engine optimization services market is also segmented by end-use industry into professional services, real estate, leisure, hospitality, e-commerce, IT services, and others. The professional services market was the largest segment of the search engine optimization services market segmented by end-use industry, accounting for 42.4% of the total in 2020. Going forward, the e-commerce segment is expected to to be the fastest growing segment in the search engine optimization services market segmented by end-use industry, at a CAGR of 20.1% during the period 2020-2025.
Asia-Pacific was the largest region in the global search engine optimization services market, accounting for 32.9% of the total in 2020. It was followed by North America, Western Europe, and then other regions. Going forward, the fastest growing regions in the search engine optimization services market will be Africa and South America, where the growth will reach CAGRs of 23.4% and 20, 4% respectively. This is followed by the Middle East and Asia-Pacific, where the markets are expected to record CAGRs of 19.4% and 17.3% respectively.
Search Engine Optimization Services Marketplace Customer Insights
- Existing customers use SEO promotion and contextual advertising services
- Social media offers a high level of engagement with ads
- Tools Consumers Use to Find Nearby Business Information
- Brand reputation and cost are the main factors considered when choosing SEO service providers
- Ranking a single web page is the biggest challenge facing SEO professionals
- Business owners expect SEO services to increase customers and site traffic
- Small Businesses Use Pay Per Click Advertising
- US small businesses are investing more in SEO services
Main topics covered:
1. Summary of Search Engine Optimization Services Market
2. Table of Contents
3. List of Figures
4. List of tables
5. Structure of the report
6. Presentation
7. Characteristics of the Search Engine Optimization Services Market
8. Search Engine Optimization Services Market, Supply Chain Analysis
9. Search Engine Optimization Services Market, Product/Service Analysis – Product/Service Examples
10. Search Engine Optimization Services Market Customer Information
11. Search Engine Optimization Services Market Trends and Strategies
12. Impact of COVID-19 on the Search Engine Optimization Services Market
13. Global Search Engine Optimization Services Market Size and Growth
14. Search Engine Optimization Services Market, Regional Analysis
15. Global Search Engine Optimization Services Market Segmentation
16. Global Search Engine Optimization Services Market Comparison with Macroeconomic Factors
Companies cited
- WebFX
- SEO works Limited
- Moz, Embedded
- Word stream
- SEOimage.com
- Research measures
- SEMrush (US)
- Boostability
- Adlift
- straight north
For more information on this report, visit https://www.researchandmarkets.com/r/8bgi9o
- Global search engine optimization services market