Company news: Ruder Finn launches RF Truth Vector

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Tejas Totade

Ruder Finn launches RF Truth Vector, a digital offering that focuses on early detection of the spread of misinformation and harmful content to protect and maintain the health of customers’ brands. The RF Truth Vector offering, led by Ruder Finn CTO Tejas Totade, includes a ‘Truth Sonar’ social intelligence system that uses machine learning and AI to discover and isolate harmful information before it is released. they are not gaining ground. “Having a robust machine learning pipeline, capable of processing millions of conversational data points daily, is the foundation of a mature predictive analytics model that can truly empower customer brand and policy teams to make data-driven decisions in any situation. “Said Totade.

White hats

Clarity acquires 3WhiteHats, an SEO, paid and analytics agency with clients such as Aon, Invesco and Abellio, and teams in Cornwall and London, UK. Clarity says the acquisition will expand the range of services it offers and allow larger and more impactful campaigns to be delivered to clients of both agencies. “The acquisition of 3WhiteHats is a milestone in our growth story and will create a huge opportunity for both teams to work on truly integrated campaigns,” said Sami McCabe, Founder and CEO of Clarity. This is the fourth acquisition by Clarity in the past 18 months and brings the agency’s global workforce to 86, with 32 people in the UK.

360PR

360PR + is certified as a female business enterprise by the Center for Women & Enterprise, a regional certification partner of the National Council of Women’s Business Enterprises. WBENC was founded in 1997 with the aim of developing a standard for the certification of women-owned businesses. The business receiving the certification must be at least 51% owned, operated and controlled by one or more women to receive the certification. “We are proud to be recognized as a diverse company and are committed to supporting the next generation of women leaders,” said Laura Tomasetti, Founder and CEO of 360PR +. In addition, the agency recently elevated another longtime female leader, Victoria Renwick, to partner and EVP.



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