Asda unveils Christmas 2021 commercials – with help from Dancing in Ice star


The start of the Christmas commercials season has become a tradition in itself – and Asda launches its Christmas 2021 campaign with a spectacular “Asda on Ice” TV commercial – which premieres on Friday, November 5th.

Set on a new imagination of the ice dance classic – the Bolero – the 60-second commercial follows a family as they slide (almost) effortlessly through a series of magical Christmas moments – before reaching the big day itself. same.

From the Christmas at school play featuring an adorable Christmas pudding – to the festive fun at the office Christmas party – the ad showcases the importance of all the little moments that make up the Christmas season. so special.

ASDA launches its Christmas commercial at 8:15 p.m. Friday, during the commercial break for Coronation Street on ITV.

Asda unveils Christmas 2021 commercials – with help from Dancing in Ice star

The ad highlights the flagship products of ASDA’s Christmas 2021 line-up, including Rarebit spoons and a complex extra-special chocolate scoop with orange.

This year, Asda’s Christmas line features more Extra Special lines than ever before.

Meghan Farren, Director of Customer Care at ASDA, said: “This year our Christmas campaign aims to celebrate all the moments that make Christmas special and to showcase the incredible quality and range of products that our customers can appreciate throughout. of the holiday season. We didn’t just miss the opportunity to enjoy Christmas dinner together last year – we missed school plays and work evenings. This year, we want to help our customers make every moment spectacular. “Asda on Ice” takes everyday moments and turns them into a great performance – and that’s exactly the kind of magic we want to bring to our customers this year. ”

Choreographed by three times Ice dance winner and current Associate Creative Director Daniel Whiston, ‘Asda on Ice’ begins fairly quietly, as a family walks into an Asda store through the cold outside.

The first hint of something spectacular to come comes as six of Asda’s colleagues, carts and all, pass by in a weirdly synchronized fashion. Mom looks down to find that her shoes have transformed into a pair of sparkling gold ice skates.

Asda unveils Christmas 2021 commercials - with help from Dancing in Ice star
Asda unveils Christmas 2021 commercials – with help from Dancing in Ice star

As the lights go down, a spotlight comes on and Bolero’s instantly recognizable first notes – made world famous by Torvill & Dean’s 1984 Winter Olympics routine – begin to play.

Product displays separate and the store transforms into an ice rink, as the family skates in a magical fantasy of all those moments that combine to make their Christmas spectacular.

A heartwarming evening at the festive school play, entertain guests with lavish party food platters and a thrilling Christmas party at the office in real life with no video calls in sight. The announcement ends with a family-filled Christmas Day, as the young girl gives stunned viewers a perfect “10” spin – before quickly tiring and falling asleep under the dinner table.

As a Pocket Tap brings the stunning footage back to reality, we find the little girl nestled in her bed – albeit with her pair of glittering ice skates still hanging on the back of her bedroom door.

In addition to the movie Asda on Ice, the retailer will also be showing four additional 30-second commercials that will focus on all the spectacular products on offer at all times of Christmas, from gifts and decorations to festive food and the big Christmas dinner.

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