Amsterdam bans ads for products that use fossil fuels
Amsterdam this week became the first city in the Netherlands to ban advertising of products that use fossil fuels, in a bid to encourage residents to choose low-carbon lifestyles.
As of Monday, May 3, advertisements for gasoline or diesel cars and cheap plane tickets will no longer be allowed at the city’s 40 metro stations, the city council said.
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The municipality intends Amsterdam to be a city where “energy is used sparingly and produced in a sustainable way”.
“The council wants to reduce CO2 emissions in Amsterdam by 55% by 2030. Visible advertising in the city must reflect this ambition, ”he said.
Advertisements will be banned from a network of around 30 digital signage panels.
The council explained that legally it is not possible to completely ban companies that wish to advertise in metro stations.
“This is only possible at the product level,” the board added.
Cuttings believes it could come as a relief for Shell – one of the world’s largest oil and gas companies – if a similar ban were passed in The Hague, where the supermajor is headquartered.