the AffiliateINSIDER Amplify Summit saw some of the most famous faces in the industry come together to share expert advice, tips and knowledge on all things affiliate marketing.
As the first day began on January 17and, Amplify your SEO and link building strategywhich was sponsored by AffiliateINSIDER, aimed to demystify the complex digital channel of SEO as a host of experts took the stage to provide valuable insights on how to rank competitively in such a cutthroat industry.
Our Founder and CEO, Lee Ann Johnstone, moderated this panel. Industry leaders sharing their thoughts on the day were:
- Rishi LakhaniFounder of FastFwd
- Judith LewisFounder of Decabbit Consulting
- Martin CalvertMarketing Director at ICS-digital
- Eitan GorodetskyDigital Marketing Director at Betsson
In just one hour, they were able to cover a wide range of topics related to both SEO and link building and ensured attendees a comprehensive solution to the age-old question of how to master the art of content curation. who ranks highly and, perhaps more importantly, converts. But what were the main takeaways?
The importance of link building
It can be a complex and time-consuming process, but our panel of experts believe that link building should always be a priority during the affiliate marketing process.
Judith, for example, endorsed link building, but stressed the importance of taking a fresh approach by trying something new instead of playing it too safe and relying on the old style.
Rishi, on the other hand, agreed that while link building works extremely well across a wide range of industries and sectors, it needs to be supported by the right strategy. In the past, it might have been enough to rely solely on link building, but in todayâs increasingly digital landscape, a little extra support is needed.
Martin believed that link building is the best way to discover websites by building brand awareness and visibility, but the process tends to be more successful in some countries than others.
As you can see, link building should remain a top priority when it comes to your affiliate marketing strategy. In the past, it may have been enough to rely solely on link building, but making sure you have enough information to back up and support your decision can propel your affiliate marketing strategy to new heights. new heights.
The impact of affiliate marketing on link building
Our panel of experts also agreed that your affiliate marketing program can have a substantial impact on the success of your link building efforts.
Judith agreed that while brands should stimulate affiliates for short-term visibility on social media, this should only be done in limited circumstances.
Rishi was convinced that affiliates are an extremely beneficial part of the whole affiliate marketing process, as brands can sometimes be restricted by keywords, while affiliates are not hampered by the greater freedom they can take advantage to help the business grow and develop.
Martin also agreed that they can be useful but added that it is important to be clear and concise when it comes to managing prices and what type of employment relationship is acceptable beforehand.
Amplify â what key areas should you focus on?
So, now that youâve familiarized yourself with everything you could ever want or need to know, what key areas should you focus on going forward?
Judith believes that looking at the competitive landscape and where your competitors rank should give you the boost you need to adjust your strategy if necessary and grow and develop as a brand.
Rishi recommended micro-optimization to open up the search console and find out what keywords companies arenât ranking for before proceeding with continuous optimization of those pages.
Martin shared a similar view pointing out the importance of analyzing your content and making the necessary changes to improve your content placement.
After that ?
These are just some of the most important points raised during the second panel of the AffiliateINSIDER Amplify Summit. They gave attendees insight into what it takes to master the art of SEO and link building, as well as expert tips and tricks to boost their existing affiliate marketing efforts.
Are you interested in taking control of your affiliate marketing program and improving your impact on the affiliate marketing world? If the answer is yes, donât forget to register for the AffiliateINSIDER Elevate Summit scheduled to take place in June!
In the meantime, watch our Amplifying Your SEO and Link Building Strategy panel video to make sure youâre up to speed with everything our panel of experts discussed that day.
CLICK HERE TO SEE THE FULL VIDEO