A guide to the many types of SEO practices that exist in the digital world


Are you a tech lover looking to get a website that ranks higher on Search Engine Results Pages (SERP)? You probably already know that the first SERP represents between 70-90% of all search traffic clicks made through Google.

But do you know how to get to the first page? This is where search engine optimization comes in.

SEO aims to increase the ranking of the individual pages of your website and your website as a whole. Check out the three main types of SEO below.

On-site referencing

Onsite SEO refers to all of the search engine optimization techniques applied to the content of your website. It informs search engines of the content and topics covered on each page. It also proves why users would find the webpage valuable, thus increasing your search engine rankings.

SEO methods that fall under on-site SEO include:

  • Keyword Research – The method of getting to know your target audience and the phrases or “keywords” they use to search for products or services similar to the ones you provide.
  • Keyword Optimization – How you apply keyword research by including the right keyword in the right place.
  • Content Creation – Posting relevant, quality content that a reader would find useful with an emphasis on keyword optimization.

The more pages on your website that use onsite SEO, the more likely your website will appear in relevant searches.

Technical referencing

Technical SEO also applies to the individual pages of your website, but not to the content. Instead, it refers to the basic and backend structure of your website. It affects a search engine’s ability to crawl and make sense of your website.

Technical SEO also affects the user experience. A great user experience means higher rankings in the SERPs and encourages better engagement.

The following elements relate to technical referencing:

  • Structured data
  • Site architecture
  • Indexing
  • Readability
  • Site speed
  • Security
  • Mobile-friendly version

Even though users will never physically see technical SEO like they do with onsite SEO, it greatly affects their experience and your ability to convert.

Offsite SEO

Offsite SEO refers to search engine optimization techniques that strengthen your relationship with other websites. It focuses on increasing the authority and reputation of your website with search engines.

Once a search engine sees your website as a trusted and reputable source, it will show up higher in the SERPs. High quality backlinks are the most important part of offsite SEO. A significant number of links from related and authoritative websites prove to search engines that your page is relevant and valuable.

Other types of SEO: White Hat vs Black Hat

You can apply the 3 main types of SEO in different ways. Some onsite or offsite SEO methods follow the guidelines provided by search engines like Google, while others do not. Marketers call it white hat or black hat SEO, respectively.

You do not face any legal repercussions for using black hat SEO techniques. But the search engines will penalize your website if you violate their guidelines. The punishment includes lowering your SERP ranking or banning your website altogether.

Avoid penalties by choosing a reliable SEO company that only uses white hat SEO methods.

The best guides to apps, games, and gadgets for techies

Every website can benefit from search engine optimization when done the right way. Technicians interested in SEO should therefore stay on top of the latest search engine algorithm changes, which occur hundreds of times a year.

Love this guide to the many types of SEO and want more? Do you have any ideas on this? Let us know below in the comments or refer the discussion to our Twitter or Facebook.

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