8 tips for creating a successful marketing event
For any business, having a well-planned promotional strategy is essential. Event marketing is more and more widespread and almost as expected. Nowadays, if businesses want to market themselves, they need to get involved in their community and their industry.
Of course, event planning is not an easy task and there are a lot of things to consider in creating a successful event. But in the end, if all goes well, and it’s organized, it can be a great way to create a lot of buzz and build awareness. Many brands are known for their event marketing, with Red Bull being one of the best examples.
Even if you are not a fan of their product or using it, their marketing campaign (especially event marketing) has been a great way to build brand awareness. No matter what industry you operate in, your brand can establish a presence through event marketing. Here are some useful tips to make your marketing event a major success!
Understand that a successful event takes months to prepare
That’s absolutely true, you’ll want to have a minimum of three months to prepare for an event, but it’s best to aim for six to eight months in advance. This will ensure that things are properly planned. There is a lot to be done in planning a successful event and it really cannot be put together in a short time.
This will only cause too much stress, and you want to improve well-being at work by being as well prepared and organized as possible. No one likes chaos in the office, so don’t try to create chaos by expecting a magnificent event in a short period of time.
Set up a website for the event
Of course, there are websites like Eventbrite, a LinkedIn events page, and even Facebook event pages, but it’s best to have an entire website dedicated to the event. Other websites like Eventbrite or social media should be nothing more than something more.
Having a basic landing page for your event will instantly make it look a lot more professional. You will be able to put your branding and SEO efforts on the event page, but insufficient information, contact details, and domain can be used for the future whenever you choose to create other events.
Consider using popups
Sure, pop-ups can be annoying, but if you use them strategically, they can be very beneficial. They are known to increase conversation rates, so be sure to add a pop-up on your business website about your event and have a link in the pop-up to the landing page of the event. event.
Find guest speakers
If you’ve ever looked at an event’s website, you’ve probably noticed that there are usually guest speakers. Not only that, but there are even photos of guest speakers on the landing page. Attracting popular speakers is essential as they will attract more people to your event. If your event is aimed at people in your community, you may want to choose someone the community may know.
If your event targets an audience in the same industry as you, you might just want to consider hiring a guest speaker who is an industry influencer. In general, just make sure you have guest speakers, add their photo, credentials, and experience to your landing page.
See what may need to be rented
When it comes to event marketing, if you want to make sure it’s successful, you will probably need to consider renting out some things. This may include rental of access points, rental of spaces such as a venue or large conference space, and perhaps other items such as furniture, games, entertainment, services and much more.
Sure, it can get overwhelming, but if you want to make sure this event is a success, you just can’t think of being as cheap as possible. Planning a good event takes a lot of time and money, and guests (and guest speakers) will expect certain types of amenities as well.
Write a press release
You don’t need to hire a PR agency to help you create a press release. Issuing a press release about your event will go a long way in getting your event covered by news portals and media sites. The reporter will even be forced to write about your event if there is something unique about it.
In your press release, you’ll want to make sure you give the relevant dates, who the speakers are, how to read and register, and what is so important about the event. Even invite journalists and local news agencies to come to the event!
Create an affiliate program
If you are planning to charge for the event, an affiliate program can be very helpful for your event. This is something that will take some time to prepare, so once you have all the details of your event, you will want to start an affiliate program.
An affiliate program can help gain traction, for example by getting influencers to write about your post. It will also encourage people to sign up, especially if there is a special promo code attached for affiliate marketers to promote. All in all, you can generate a lot of income, traffic, and a very effective yet affordable method of marketing by using this.
Create free swag
People love to have free loot at events. Those little handbags that people pick up are one of the things people look forward to at these events. Gifts can be shirts, tote bags, stationery, bottles, etc. But it’s best to consider handing out functional items that you know people would use.
People like shirts, and they tend to wear them a bit, so that might be an option. In general, if you plan to donate free booty, make sure it is useful and not junk that will be thrown straight in the trash.