7 things to watch out for when hiring an SEO agency
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Getting the most out of digital marketing requires professional SEO services. To get noticed online, you need high quality services that will improve your search engine rankings. Increasing web traffic should be the goal of any brand that wants to thrive online. There are already established procedures and algorithms that allow brands to get noticed online. Therefore, your business should use these guidelines to create content.
Search engine optimization can be done in-house or through an SEO agency. Different companies choose different approaches depending on their needs. When there aren’t many resources to hire and maintain SEO staff in-house, outsourcing these services becomes a priority. So how do you get the most out of your SEO efforts, especially by outsourcing them? Here are 7 things you should watch out for when hiring a SEO agency:
- The agency’s KPIs for business growth
Learn about specific key performance indicators (KPIs) and other metrics used to determine the success of your marketing campaign. Preferably, they should provide a previous example of your consumption declaration.
Emphasis should not only be on improving rankings, as this is too vague and may not mean anything. Things that improve business growth include increased conversions, organic revenue, and signups made.
- Results-oriented SEO agencies
A results-driven agency is worth listening to rather than an agency that says it offers the services you need. The solutions offered by the agency must be adapted to the needs of your brand. It must offer personalized services hence the need to understand your business first. Any agency offering help should listen to your specific needs. Your agency should clearly demonstrate the SEO process they would follow to achieve your expectations.
- Optimization capacity for search intent
Understand the latest trends in SEO will be very critical. The concepts of online marketing are changing day by day hence the need to work with a knowledgeable agency. SEO isn’t just about keywords, it’s customer-centric.
A good SEO agency will be interested in prioritizing your audience rather than just researching generic keywords to use in their writing. The agency should clearly state how it decides what topics and keywords to target.
- Proven experience in the SEO world
Agencies with more than 5 years of experience with consistent and serious SEO assignments are a good option to consider. These agencies with killer case studies will do a good job for you. If your agency can provide you with a detailed case study, you can easily determine if they are a perfect match for your project.
Good agencies have returning clients. If you can prove it, it’s a good sign that they’re the right ones to sign up for.
- Credible and authoritative content
An SEO agency must demonstrate thought leadership in marketing. Being authoritative is a sure way to deliver credible and meaningful information to your target audience. Giving value to your customer is essential and this should come first instead of pushing them to buy anything from you.
Any thought leadership work in your niche would be of huge benefit to the agency you want to hire. The advantage of this quality is that other people can link to your site.
- Focus on content groups and pillars
An SEO agency that uses content clusters and pillar pages in their strategy is the type you should be looking for. The pillar pages are comprehensive and the cornerstone of your content, providing detailed information, which forms a solid foundation for your brand. This is vital for generating leads for specific products and / or services. In addition to the pillar pages, you need the clusters to provide support.
- Openness in the provision of SEO services
Everything should be clearly stated and made transparent so that you can see it. You need to know if the agency is doing white hat SEO according to Google guidelines or if they are engaging in black hat SEO. The techniques used to increase search traffic should be clearly stated. They must follow Google’s guidelines.
Help with SEO services
There are excellent agencies for SEO services in Toronto, Miami, Malaysia, Singapore, New York and many more places you can use today. Make sure you get expert help with your digital marketing strategy!